Sugeidy Alvarez is a marketing professional with more than ten years of experience in the tourism and real estate development industries, specializing in digital communications, content management, and brand positioning strategies.

Throughout her career, she has contributed to the planning and execution of marketing initiatives for luxury all-inclusive resorts in the Dominican Republic, Mexico, and other Caribbean markets, as well as for projects related to tourism real estate development.

She complements her professional work with university teaching, sharing her knowledge in areas related to marketing, digital communications, and tourism, and contributing to the education of new generations of industry professionals.

She holds a university degree in marketing and is currently part of Promiches, where she contributes to the communication and positioning of Miches as a growing destination aligned with the principles of sustainability and responsible development.